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How Murri Watch Raised Their Profile through
a More Connected Community
Murri Watch was established in 1991 just prior to the handing down of the Recommendations arising from the Royal Commission into Aboriginal Deaths in Custody Royal Commission.Their focus is to maintain a record of zero deaths in custody through member services to people who are homeless or at a risk of homelessness.
A classic case of total member focus to the exclusion of all else, Murri Watch was struggling to find the right tool to lift their profile and make story-telling easy and shareable.
CHALLENGES
Promotion of Community Services
Driving New Membership
Information Sharing Unique to Each Member
THE IHUBAPP SOLUTION
Starting with a deep dive assessment into the Murri Watch online brand, we identified key areas for improvement as well as a strategy to expand their communication reach without unnecessary administrative overhead.
OUR APPROACH
Analysis Of Member Needs
User Experience Design
Shaping Artwork and Content
In celebrating their 30th year of operation as a non-for-profit Murri Watch was intent on transforming the way they communicate. We worked together to deliver a solution that meets their marketing and technology needs with 24/7 support for both.
Using the IHUBApp they have dramatically increased the possibilities for growing their membership, all for the purpose of meeting their core organisational goals.
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